Which of these permissions is granted to the analytics role in an ad account?

Which of these permissions is granted to the analytics role in an ad account?

• A. Manage admin permissions
• B. Access reports
• C. Edit payment method
• D. Create and edit ads

Answer: (B)

The analytics role in an ad account is specifically designed to focus on data analysis and report generation. Therefore, granting access to reports aligns perfectly with the responsibilities associated with this role. Users with the analytics permission can view performance metrics and insights, which allows them to assess the effectiveness of advertising campaigns and make informed decisions based on data. This role is not equipped with administrative privileges, such as managing other users (as indicated in choice A), or financial responsibilities like editing payment methods (choice C). Additionally, creating or editing ads encompasses more extensive operational duties that go beyond mere analysis, which is why that option (choice D) is also not part of the analytics role. Overall, the primary purpose of the analytics role is to provide insights through reporting, making access to reports the correct and relevant permission associated with this role.

The analytics role in an ad account is specifically designed to focus on data analysis and report generation. Therefore, granting access to reports aligns perfectly with the responsibilities associated with this role. Users with the analytics permission can view performance metrics and insights, which allows them to assess the effectiveness of advertising campaigns and make informed decisions based on data.

This role is not equipped with administrative privileges, such as managing other users (as indicated in choice A), or financial responsibilities like editing payment methods (choice C). Additionally, creating or editing ads encompasses more extensive operational duties that go beyond mere analysis, which is why that option (choice D) is also not part of the analytics role. Overall, the primary purpose of the analytics role is to provide insights through reporting, making access to reports the correct and relevant permission associated with this role.