What does remarketing aim to achieve?

What does remarketing aim to achieve?

• A. It targets users who have never visited the website.
• B. It re-engages users who have previously interacted with the business.
• C. It focuses on selling products at a lower price.
• D. It aims to increase the number of organic searches performed on Google.

Answer: (B)

Remarketing aims to re-engage users who have previously interacted with a business. This strategy is based on the understanding that users who have already visited a website or engaged with its content are more likely to convert, as they have shown interest in the product or service offered. By displaying targeted ads to these users across various platforms, businesses can encourage them to return and complete a purchase or take another desired action. This creates brand recall and leverages previous engagement to potentially increase conversion rates. The other options do not accurately represent the purpose of remarketing. Targeting users who have never visited the website does not align with remarketing practices, which specifically focus on previous interaction. Offering lower prices is a different marketing tactic and not a core goal of remarketing. Lastly, increasing organic searches pertains more to search engine optimization (SEO) strategies than to remarketing efforts.

Remarketing aims to re-engage users who have previously interacted with a business. This strategy is based on the understanding that users who have already visited a website or engaged with its content are more likely to convert, as they have shown interest in the product or service offered. By displaying targeted ads to these users across various platforms, businesses can encourage them to return and complete a purchase or take another desired action. This creates brand recall and leverages previous engagement to potentially increase conversion rates.

The other options do not accurately represent the purpose of remarketing. Targeting users who have never visited the website does not align with remarketing practices, which specifically focus on previous interaction. Offering lower prices is a different marketing tactic and not a core goal of remarketing. Lastly, increasing organic searches pertains more to search engine optimization (SEO) strategies than to remarketing efforts.