What does keyword density measure?

What does keyword density measure?

• A. The number of keywords in a webpage's metadata
• B. The percentage of times a keyword appears compared to the total word count
• C. The total number of unique keywords used on a webpage
• D. The frequency of keyword updates on a webpage

Answer: (B)

Keyword density measures the percentage of times a specific keyword appears in the content of a webpage compared to the total word count of that content. This metric is important in search engine optimization (SEO) as it helps to determine how relevant a webpage is for a specific keyword in the context of search queries. A well-balanced keyword density can enhance a webpage's chances of ranking higher in search results, suggesting that the content is sufficiently focused on the keyword without being overly repetitive or perceived as spammy. In the context of this question, focusing on the percentage allows marketers to assess whether they are targeting keywords effectively while maintaining readability and user engagement. Since the other choices either focus on different aspects of keyword utilization or do not align with the standard definition of keyword density, they do not accurately describe what keyword density measures.

Keyword density measures the percentage of times a specific keyword appears in the content of a webpage compared to the total word count of that content. This metric is important in search engine optimization (SEO) as it helps to determine how relevant a webpage is for a specific keyword in the context of search queries. A well-balanced keyword density can enhance a webpage's chances of ranking higher in search results, suggesting that the content is sufficiently focused on the keyword without being overly repetitive or perceived as spammy.

In the context of this question, focusing on the percentage allows marketers to assess whether they are targeting keywords effectively while maintaining readability and user engagement. Since the other choices either focus on different aspects of keyword utilization or do not align with the standard definition of keyword density, they do not accurately describe what keyword density measures.