What does CPC stand for in the realm of online advertising?

What does CPC stand for in the realm of online advertising?

• A. Cost Per Conversion
• B. Cost Per Click
• C. Cost Per Customer
• D. Cost Per Campaign

Answer: (B)

In the realm of online advertising, CPC stands for Cost Per Click. This term refers to the amount of money an advertiser pays each time a user clicks on an advertisement. CPC is a common pricing model for online ads, particularly in pay-per-click (PPC) advertising campaigns, where advertisers bid for placement of their ads on search engines or social media platforms. The goal of this model is to drive traffic to a website by only paying when a user expresses interest in the ad by clicking on it. Understanding CPC is essential for digital marketers because it helps them evaluate the effectiveness of their advertising campaigns. By analyzing the CPC, marketers can assess how cost-effective their ads are in generating clicks and can adjust their strategies accordingly to optimize performance and return on investment.

In the realm of online advertising, CPC stands for Cost Per Click. This term refers to the amount of money an advertiser pays each time a user clicks on an advertisement. CPC is a common pricing model for online ads, particularly in pay-per-click (PPC) advertising campaigns, where advertisers bid for placement of their ads on search engines or social media platforms. The goal of this model is to drive traffic to a website by only paying when a user expresses interest in the ad by clicking on it.

Understanding CPC is essential for digital marketers because it helps them evaluate the effectiveness of their advertising campaigns. By analyzing the CPC, marketers can assess how cost-effective their ads are in generating clicks and can adjust their strategies accordingly to optimize performance and return on investment.